Resources Library by ANA

Research for innovation

Philips Design is a global community of professionals, focused on delivering competitive value to its clients through design, and striving for innovation in both design services and in the solutions offered.This paper based on the 2003 research...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003

Author: Monica Bueno

Company: Philips International

November 5, 2003

The Dutch outdoor study

In 2000 a new study of outdoor advertising reach was published in the Netherlands. The Dutch Outdoor Study combines several major innovations in outdoor research techniques with new software for presenting results. This paper describes the research...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media

Authors: Lex van Meurs, Peter Kloprogge, Marcel van der Kooi

Company: GfK

June 20, 2003

Txt msg surveys

In order to test test how SMS might best be utilised for data collection, SKOPOS and SPSS have conducted a research experiment that compares and contrasts the new mobile media against the evermore-accepted online method, as well as against the more...

Catalogue: ESOMAR Technovate Conference 2003

Authors: Darren Noyce, Mario Menti, Olaf Hofmann

Company: SKOPOS

January 26, 2003

Qualitative research and the Internet

Do not panic! The Internet does not mean that traditional qualitative approaches and techniques will suddenly be replaced or supplanted by unwelcome, lower-cost, lower-quality, inferior substitutes from the cyber-realm. Indeed, the Internet-fed...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Authors: Ray Poynter, Patricia Quigley

Company: KANTAR TNS Malaysia

October 28, 2001

New data collection techniques

This paper cautions against rushing toward new data collection technologies and instead urges an assessment where and when they are appropriate. Only a small amount of primary research on this has been undertaken, and as such the assertions are...

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Authors: Rana Tassabehji, Russell King

September 23, 2001

Drop-down, radio buttons, or fill-in-the-blank?

When it comes to Web surveys, the type of attribute rating scale used does matter. Based upon data collected during the Burke Strategic Consulting Group's recent Workforce Perspectives® study, this paper shows how responses to drop-down box, radio...

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Authors: Allen Hogg, Jaci Jarrett-Masztal

Company: Burke, Inc.

September 23, 2001

Testing television advertising using interactive television

This paper introduces several new methods aimed at improving ad testing. The power of interactive television and scientific statistical techniques are leveraged to create a unified methodology to test ads. The methodology makes three specific...

Catalogue: ESOMAR Net Effects 2001

Authors: Joshua D. Clinton, John S. Lapinski

February 11, 2001

European children talk about animated cartoons

The research described in this paper consisted of a qualitative survey conducted in four European countries (Italy, the United Kingdom, the Netherlands and France) in March 1997 on a total sample of 100 children aged 6 to 12years, all of whom watch...

Catalogue: New Monograph Series Vol.9: Researching Youth

Authors: Andrea Bielli, Licia Brembati, Daniela Piccone

August 1, 2000

Leveraging the aptitude and ability of eight year-old adults

Little has been documented on how researchers plan to leverage market dynamics to facilitate future research success.

Catalogue: New Monograph Series Vol.9: Researching Youth

Authors: Michelle Kuhn, Wayne Eischen

August 1, 2000